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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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eScooter Startup Lime Exits 12 Markets, Fires 14 Pct. Of Staff

PYMNTS

Lime is striving to reach profitability in 2020 and is laying off about 14 percent of its workforce — roughly 100 people — and ceasing operations in 12 markets, according to reports on Thursday (Jan. These market closures have an effect not just on riders, but on our whole Lime community.

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As house prices soar, Frost offers mortgages to lower-income Texans

American Banker

The San Antonio-based lender is introducing new products targeted at borrowers who make less than 80% of their county's median income. The loans, which will qualify for Community Reinvestment Act credit, could help expand access to the state's increasingly expensive housing market.

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Community banks are thriving in Texas

Independent Banker

With the record growth of San Antonio, Houston and Austin, southern Texas is becoming a hub for business. Here’s how four community banks are thriving in this environment. increase, while the San Antonio metro, up 19.4%, ranked 12th. San Antonio has proved itself as a place full of business and opportunity.

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Facebook To Open Small Biz Pop-Up Concept In Select Macy’s

PYMNTS

The pop-up shop will be located in The Market @ Macy’s in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle, now through early February.

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Car Vending Machine Company Carvana Goes Up Against Wall Street

PYMNTS

The analyst community balked at longer-term questions about the company’s liquidity even though 2019 was the company’s sixth straight year of triple-digit revenue growth with over 177,000 cars delivered and just shy of $4 billion in revenue. This year we expect another year of market-leading growth. New Markets. Ontario (L.A.),

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You Can't Buy a Customer's Love?

Jeff For Banks

I recently attended the ABA Marketing Conference in San Antonio where a speaker from USAA said something similar to this post''s title. How do I explain the branding study by a client that identified Ally Bank as the most recognizable brand in their market? But I do know most community banks cannot afford this path.