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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

Fintech 136
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. PYMNTS: Can you show me some data or proof points on how the company has helped retailers? — as if they were on a social network. Please provide some client examples.

Branding 103
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GonzoBanker Awards 2017

Gonzobanker

Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. For 35 years, Wilmers led M&T with creativity, integrity and the “old-school” wisdom of a community banker who created a $26 billion market cap company. THE BANKING AWARDS.

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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

Research BRIEFING: Surviving the Retail Apocalypse. How are brick-and-mortar retailers surviving and adapting in the world of digital commerce? The retail apocalypse has claimed many victims , with almost 7,000 stores closing in the US in 2017. And that’s just since February. However, this isn’t the whole story.

Retail 59
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Banking’s CRM Conquerors

Gonzobanker

The contact center has been rapidly gaining popularity for CRM platforms in retail-oriented credit unions. Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. A longtime poster child for Salesforce, $108 billion Huntington Bank isn’t exactly a mid-size community bank.

Idaho 140