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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? Artwork by Oatawa/Getty Images.

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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 13) @BAI_Info – BAI (Bank Administration Institute) provides research, training and industry news.

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

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Impact Roadshow | Warren, MI

Filene

Local Host: Community Choice Credit Union. Social Media Advisory - Done effectively, social media efforts can: engage current and potential members, enhance communication efforts, grow bottom line results, and build social equity and awareness for the credit union. 9:00 a.m. -

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Impact Roadshow | Nashville, TN

Filene

Local Host: US Community Credit Union. Social Media Advisory - Done effectively, social media efforts can: engage current and potential members, enhance communication efforts, grow bottom line results, and build social equity and awareness for the credit union. 1:00 p.m. - Filene Host: Lauren Culp.

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Impact Roadshow | Marshall, MI

Filene

Local Host: Marshall Community Credit Union. Social Media Advisory - Done effectively, social media efforts can: engage current and potential members, enhance communication efforts, grow bottom line results, and build social equity and awareness for the credit union. 10:00 a.m. -