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Marketing Strategies to Drive Loan Volume

Independent Banker

Now is the time to market for loans. Thanks to COVID, 22% of consumers intend to switch banks, and the opportunity for community banks to acquire new customers is ripe. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. Every marketing dollar matters.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. From print and online to television and podcasts, different mediums require different considerations.

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

As the years passed a kid who opened a savings account at 10 opened a checking account or a student loan at the same bank before heading off to college at 18. In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. My son did the same with no plans to return. Give young people a voice.

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What Bank Marketers Need to Know About Consumer Trust

Long Lasting Ideas

Easy access to information online has allowed consumers to search for their products and services using the web before actually visiting a “brick and mortar” location or even speaking to someone at the business. There is a 2 percent increase to take action from consumers who trust opinions posted online. Pros and Cons of Reviews.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Not just for video games… okay, you have my attention. Chip card reader for when customers are shopping online to improve security. Integrate with any online merchant site. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy?

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FinovateFall 2017 Live Blog – Day 2

William Mills

Digital banking solutions for community banks and credit unions. A turnkey solution incorporating CRM, invoicing and payments into a simple solution for the business delivered through the bank’s digital banking solution. Its an add on to existing online banking. MalauzaiMonkeys.

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