Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Artwork by Oatawa/Getty Images. By Amy Geist.

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Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It’s all about building the message, finding the right platform and timing it well. Here’s a preview.

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Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings.

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South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. The audience learned from these banks’ mistakes and successes.

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Long Lasting Ideas

SEPTEMBER 6, 2017

As we know well, banks and credit unions aren’t immune from having to activate its crisis management strategy. And if you think your community bank is immune from crisis, you’ve got one. Continue reading Weathering the storms of hurricanes and bank fraud. at Bank Marketing Strategy + Ideas.

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William Mills

MAY 11, 2016

CreditHQ helps businesses manage cashflow. Managing cash flow – targeted at small business in partnership with banks. ^KT. Here’s another solution for document management and origination. ^SR. It’s all done through the smartphone, with bank-level security. What’s the market strategy?

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