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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Bank Marketing Lesson 7: Multicultural Marketing.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

What’s the market strategy? Looking for banks or credit unions. The account has a tie into social media and sharing. This is an extension of business services, powered by a local community bank. A mobile wallet powered by a local bank, built on the Malauzai platform. Who is the target audience?

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