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Taking a Community Bank National Demands a Niche and a Strategy

The Financial Brand

Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone. The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand.

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Tips & Insights on Creating (or Recreating) Brand Buzz in Banking

The Financial Brand

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Jody Guetter Joins Social Assurance as Chief Marketing Officer

Social Assurance

First, I was the Director of Marketing and Sales at a wonderful organization where I had a terrific team. We developed complex and robust marketing strategies and engaged in major strategic initiatives. Social Assurance is innovative and creative. You see, there were several factors to consider.

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Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

Whether consumers are searching specifically for your brand and using terms associated with your brand, or they’re searching for a product that you offer, each of these queries is a huge marketing opportunity and being present in those moments is huge. Sabrina : That makes sense. Well, this has been really interesting.

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Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

Whether consumers are searching specifically for your brand and using terms associated with your brand, or they’re searching for a product that you offer, each of these queries is a huge marketing opportunity and being present in those moments is huge. Sabrina: That makes sense. Well, this has been really interesting.

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Building your growth plan: Key metrics to consider - Part 4

Abrigo

The wave of technological innovation that has swept the business world in the past several years has fundamentally altered how many industries do business. Perhaps no industry has been so disrupted by this wave of technological innovation as the banking industry.

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