Community Bank Google Marketing Strategies Millennials 
Long Lasting Ideas
JANUARY 5, 2015
As the years passed a kid who opened a savings account at 10 opened a checking account or a student loan at the same bank before heading off to college at 18. In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. Offer millennials the human touch. And we have a few of our own. *
William Mills
MAY 11, 2016
What’s the market strategy? Looking for banks or credit unions. In 2015, 70% of customers preferred to open bank accounts through mobile channels. Fiserv is meeting that need for FIs and millennials. Demo: In Instagram – Example dude sees an ad for sunglasses from a bank called Genius. That’s new.
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