Fintech Labs Insights

MARCH 9, 2016

The app, Xero TaxTouch aims to help self-employed workers track business expenses and manage their business-related tax deductions. In the Tinder-like user experience, freelancers separate their expenses by swiping right to file a business expense (see image on left) and swiping left to file a personal one.

Taxes 12

Taxes San Francisco Case Study Conference 12

South State Correspondent

APRIL 24, 2023

It AUTONOMOUSLY decided that it was not going to reach the $2mm goal and then came up with the following action set that it executed: Alone, it figured out that it needed a clearer call to action, personalization of the email to improve performance, highlight case studies/testimonials and create a limited-time offer to drive a sense of urgency.

social media 195

social media Data Marketing Technology 195

CB Insights

OCTOBER 31, 2017

The Pivot : We came up with a fresh take on the plethora of AR-style apps that create visual effects based on face detection and tracking… [Poor user experience] had a big impact on our retention metrics. It’s not ideal when your best user acquisition strategy is partnering with a company who has a competing product.

Company 78

Company US San Francisco Capital 78