Payments Source

JANUARY 1, 2018

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty tracking digital marketing/advertising efforts. Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data.

Trends 72

Trends Customer Experience Survey Data 72

William Mills

JULY 12, 2016

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40