We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
A host of startups have emerged to capitalize on this trend. Acorns’ rock-bottom customer acquisition costs as driven by non-viral referral. More than 30% of Credit Karma’s 5 million monthly site visitors don’t come to Credit Karma for the main product, which is short-term loans — they come for the free tools.
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