We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
A host of startups have emerged to capitalize on this trend. Acorns’ rock-bottom customer acquisition costs as driven by non-viral referral. Allowing users to “cut” by referring other users was an innovative idea, and it worked. Much of Mint’s early success can be tied to a very simple product innovation.
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