Capital Exercises Millennials social media 
CB Insights
SEPTEMBER 4, 2019
Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.
CB Insights
SEPTEMBER 24, 2018
Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. According to Eventbrite data, 78% of millennials would choose to spend money on a desirable experience over buying physical goods. Meet Maya, our hypothetical wellness-focused millennial consumer.
CB Insights
JUNE 17, 2020
As more people have worked, learned, banked, exercised, relaxed, and even sought medical care from home during Covid-19, they have gotten a crash course in just how much can be accomplished at home. Branchless banking means less capital spent on people and physical locations, and more available for customer acquisition and engineering.
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