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Oros Takes Activewear Into The Space Age

PYMNTS

For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. It is also, however, meant to be a departure from what is currently on offer in the market from other outdoor brands as well.

Branding 108
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Around The World With World Cup Commerce

PYMNTS

to the global advertising market, according to Zenith. In particular, it is looking to see how its advertising efforts are bolstering their attempt to grow its share of the mobile commerce market, as well as to encourage consumers to use their Visa cards, instead of cash, around the world. In Brazil, TVs Are The Hot Purchase.

Regional 109