10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference
South State Correspondent
SEPTEMBER 20, 2022
Here, we discussed how if a bank is willing to comply with the intent of the CA Privacy Protection Act (CCPA), then we showed how we purchase some 3,000 data points on some of our customers and then take that data to form look alike audiences. We are not sure this should be in the Top 10, but since we gave this talk, we decided to include it.
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