New CA Privacy Law Requires Retailers To Disclose Data Collection
PYMNTS
DECEMBER 30, 2019
Retailers are rushing to achieve compliance, adding links to websites with “Do Not Sell My Info” buttons and creating signage in stores to the same effect. The law is meant to give shoppers insight into exactly what information retailers collect and how they use it, as well as to let them opt-out of letting companies sell their data.
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