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Pizza Hut Turns To Beer And Sports To Draw In Younger Customers

PYMNTS

To attract younger diners, Pizza Hut has a new strategy: The quick-service restaurant (QSR) chain has partnered with the NCAA to seek an audience of 21-year-olds, and has also brought beer delivery into its lineup. Here’s our opportunity to get re-engaged at a college level,” Chief Brand Officer Marianne Radley told Bloomberg.

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SAFE Credit Union Brings Targeted Marketing To An Increasingly On-Demand World

PYMNTS

It catered exclusively to Sacramento Army Air Corps employees when it started in 1940, but the world has changed significantly since then — as have members’ expectations. She pointed to a sponsorship deal with Papa Murphy’s Park, home of the Sacramento Republic Football Club, as another example.

Marketing 131
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Retail Pulse: Mattress Firm Mulls Bankruptcy; Walmart Plans Robotic Grocery Pickup

PYMNTS

The brand could close between 600 to 1,000 of its 3,000 locations this year, according to some predictions – and is reportedly considering bankruptcy, people familiar with the matter have told Reuters. And, as a brand, Mattress Firm itself has faced some challenges: In 2017, former supplier Tempur Sealy International Inc.

Retail 105
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The Real Hunger Games: A Battle Royale In The Grocery Aisles

PYMNTS

When linked to the Amazon Chase card, the cash-back makes the experience even more of a win, in addition to serving as a natural pull toward card/brand share shift. Slow on curbside pick-up : As of August 2018, Amazon is rolling out pilots in its first two markets of Sacramento and Virginia Beach. online strategy. Weaknesses.

Branding 101