Pizza Hut Turns To Beer And Sports To Draw In Younger Customers
PYMNTS
JULY 13, 2018
To attract younger diners, Pizza Hut has a new strategy: The quick-service restaurant (QSR) chain has partnered with the NCAA to seek an audience of 21-year-olds, and has also brought beer delivery into its lineup. Here’s our opportunity to get re-engaged at a college level,” Chief Brand Officer Marianne Radley told Bloomberg.
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