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Wildfang Is Building Its Brand With Clicks And Bricks

PYMNTS

More and more, digital-first brands are becoming brick-and-mortar-second brands with an intentional presence in the physical retail world — even if that presence is much smaller than the footprint left by the retailers that fizzled before them. The brand says it intends to keep expanding in the fall, with L.A. next on the list.

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Indochino Eyes Expansion In 2019

PYMNTS

Indochino , the digitally-native made-to-measure menswear brand, has plans to expand in 2019. And five additional locations will open on the West Coast, with three in California — Roseville, San Diego and San Jose — plus Portland, Oregon, and Bellevue, Washington. 18, followed by Portland on Feb. Greenwich, Conn.;

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Fabletics Announces Brick-and-Mortar Expansion

PYMNTS

Activewear brand Fabletics , which was co-founded by Kate Hudson in 2013, announced plans for a retail expansion across the U.S. The company confirmed that the new locations will bring the brand’s total retail store count to 30 locations throughout the U.S.

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Walmart’s Allswell Launches Tiny Home Concept

PYMNTS

Walmart ‘s online home brand Allswell has announced the launch of its Tiny Home retail concept. Released last year, the design-centric, digitally-focused brand boasts a line of home goods, mattresses and bedding. Allswell is affiliated only with Walmart and not with its online counterpart Jet.

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Frugal Consumers Buying More Off-Brand, Off-Price Products

PYMNTS

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100
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Blue Nile Continues Offline Growth

PYMNTS

The opening of the new store speaks to the brand’s ambition to blur the line between online and offline commerce, which is something that today’s tech-savvy shoppers increasingly tend to seek out in their omnichannel shopping experience.

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Vacasa On Using AI To Put Predictability In Home Sharing

PYMNTS

The most visible and talked-about brand in home sharing for years has been Airbnb, with a dominant market position and high consumer awareness, making it a household name. You occupy the homes of actual people who live in cool destinations rather than expensive, impersonal hotels that serve up sanitized versions of local life.

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