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Wildfang Is Building Its Brand With Clicks And Bricks

PYMNTS

More and more, digital-first brands are becoming brick-and-mortar-second brands with an intentional presence in the physical retail world — even if that presence is much smaller than the footprint left by the retailers that fizzled before them. The brand says it intends to keep expanding in the fall, with L.A. next on the list.

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Frugal Consumers Buying More Off-Brand, Off-Price Products

PYMNTS

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

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Indochino Eyes Expansion In 2019

PYMNTS

Indochino , the digitally-native made-to-measure menswear brand, has plans to expand in 2019. And five additional locations will open on the West Coast, with three in California — Roseville, San Diego and San Jose — plus Portland, Oregon, and Bellevue, Washington. 18, followed by Portland on Feb. Greenwich, Conn.;

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Adding New Layers To The Retail Experience

PYMNTS

Hence, the ’69 VW minibus — the right blend of lots of cargo space and a rather eye-catching exterior that matches the beachy, breezy comfortable aesthetic the brand was trying to build. Frequently breaking down or not, the brand managed to spread. The move, however, grew out of an organic need within the brand.

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Building A Niche Brand For Outdoor Enthusiasts

PYMNTS

Apart from online sales, they have brick-and-mortar stores (in Seattle, Portland, Denver and Whistler, and British Columbia, with a 100,000-square-foot retail operation under construction in Salt Lake City), an adventure travel business and an outreach program to local retailers.

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Creating A Community For A Niche Outdoor Brand Around

PYMNTS

Apart from online sales, they have brick and mortar stores in Seattle, Portland, Denver and Whistler, British Columbia ( with a 100,000 square foot retail operation under construction in Salt Lake City), an adventure travel business, and an outreach program to local retailers.

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Fabletics Announces Brick-and-Mortar Expansion

PYMNTS

Activewear brand Fabletics , which was co-founded by Kate Hudson in 2013, announced plans for a retail expansion across the U.S. The company confirmed that the new locations will bring the brand’s total retail store count to 30 locations throughout the U.S.

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