Burger King’s Impossible Burger Test Brings In Traffic
PYMNTS
MAY 28, 2019
Following the pilot-test rollout of a Whopper made with the vegetarian-friendly Impossible Burger, locations in Burger King ’s St. Louis test market reportedly exceeded the restaurant’s foot traffic national average by 18.5 percent in April. City locations brought in 16.75 We believe in self-reliance,” Lee said.
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