Faster Cash Back, Happier Customers?
PYMNTS
MARCH 2, 2018
Several major banks and FIs — including Bank of America, Discover and Wells Fargo, among others — offer cash back rewards on their credit card products to entice customers and encourage brand loyalty. For millennials, these cards simply don’t induce the same debt-based anxieties as credit cards. Winning the millennial market.
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