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An Effective Marketing Mix Isn’t One Size Fits All

The Financial Brand

This article An Effective Marketing Mix Isn’t One Size Fits All appeared first on The Financial Brand. Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.

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Gallery: The Best Annual Reports from Banks and Credit Unions

The Financial Brand

This article Gallery: The Best Annual Reports from Banks and Credit Unions appeared first on The Financial Brand. This article Gallery: The Best Annual Reports from Banks and Credit Unions appeared first on The Financial Brand. Here are two dozen that stand out.

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MX Recruits Former Intel & Fiserv CMO, Don MacDonald

Fintech Labs Insights

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. PFM and banking software company MX recruited its first CMO today. MacDonald isn’t the only well-known fintech player MX has recruited.

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FinovateFall 2017 Live Blog – Day 2

William Mills

Cool name and branding. They’re showing a web platform related to their capitol markets solution. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. I like their branding. THAT brand has been around about 20 years from the “dot com” days.

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