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Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

Entering search queries online is something that we, as consumers do all the time. This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

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Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

Entering search queries online is something that we, as consumers do all the time. This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).