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The Return Of The Celebrity-Backed Brand

PYMNTS

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101
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The 2015 GonzoBanker Awards

Gonzobanker

No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond). Jill’s use of Twitter is a model for any bank CEO looking to engage on social media. Department Whose Brand Isn’t Improving Award. Freudian Slip Award.

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The 2023 GonzoBanker Awards

Gonzobanker

Under Stuart’s leadership over the past 17 years, OnPoint has gone from under $2 billion in assets to knocking on the door of $10 billion, all while becoming the most recognized financial brand in the Portland market and achieving some of the industry’s best profitability in 2023. This is a team that we don’t believe sleeps.

Fintech 195
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Finovate Spring 2018 – Day 2

William Mills

Fiserv is highly regarded for its leadership and innovation, and award-winning solutions for mobile and online banking, payments, risk management, data analytics and core account processing. We license the technology to HW vendors and brands. Looks like they are based in Phoenix. ^WM. Dynamics , dynamicsinc.com @dynamicsinc .