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The Return Of The Celebrity-Backed Brand

PYMNTS

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101
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Will Children Point The Way Forward For Wearables?

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Children are the future — that’s just a biological fact, and the theme of an old Whitney Houston song. million units shipped in 2016,” with Apple moving past Fitbit and Xiaomi for overall leadership. And when it comes to wearables, children may indeed encourage future growth, and perhaps even enable a challenge to Apple.

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