Remove Branding Remove Financial Technology Remove Marketing Strategies Remove User Experience
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FinovateFall 2017 Live Blog – Day 2

William Mills

Cool name and branding. VERY Cool mobile, user experience. I like their branding. 83 million in funding. This technology powers a ton of other FinTech companies (something that I don’t think most people know). The company is now Envestnet, but until they drop the Yodlee brand they will always be Yodlee to me.

Samsung 69
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Finovate Spring 2018 – Day 2

William Mills

Using Samsung SDS Digital Identity Platform, specifically Nexsign , a FIDO-certified biometric authentication solution, user identity is verified using non-duplicative biological information, such as a fingerprint, voice or facial scan, to deliver a user experience that is simple, fast, and more secure.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. Walk through the purchase experience. Who is the target audience? How does this work?

Video 40
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Finovate Fall 2016 Live Blog – Day 1

William Mills

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. From their web site: Swych’s patent pending mobile gifting platform enables users to send “Swychable” gifts from their mobile device that can be instantly redeemed for electronic gift cards of more than 90 popular brands.

Mobile 40