Branding Exercises Millennials social media 
CB Insights
SEPTEMBER 24, 2018
CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. Meet Maya, our hypothetical wellness-focused millennial consumer.
PYMNTS
MAY 1, 2020
Millennial and Gen Z stereotypes often revolve around being tied to smartphones or computer screens, but these consumers love the outdoors just as much as their parents’ and grandparents’ generations. Social media can show how much millennials and members of Generation Z love hiking, camping and other outdoor activities.
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South State Correspondent
MAY 2, 2022
Here is a fun exercise – Ask a bank product team, “How do you grow customers?” As mentioned above, it takes focus away from creating a brand and a value proposition in a product. When it first came out, many bankers laughed at the social media aspects of Venmo with its use of emojis. This is the first problem.
CB Insights
SEPTEMBER 4, 2019
Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.
CB Insights
JUNE 17, 2020
As more people have worked, learned, banked, exercised, relaxed, and even sought medical care from home during Covid-19, they have gotten a crash course in just how much can be accomplished at home. Meanwhile, brands that were already virtual-first have seen dramatic increases in adoption during the crisis. Source: CNN Business.
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