Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics.

social media 150

social media Lending Community Community Bank 150

PYMNTS

MARCH 6, 2020

For the students who don’t win, that $40 can be used as discounts at local retailers. Rizvi believes this model will be just as powerful, as retailers have a chance to apply discounts above and beyond current means such as Groupon. Rizvi has retained a marketing company to focus on brand awareness and customer acquisition. “We

Hawaii 141

Hawaii social media Innovation Digital Strategies 141

PYMNTS

AUGUST 10, 2018

What follows is a quick look at the current privacy landscape, and what that means for retailers and other companies that are competing for larger shares of the digital market — including potential business opportunities. Sargi Mann, executive VP and head of digital strategy and investments at Havas Media Group, told Ad Age.“Data

Online 101

Online social media Baltimore Data 101

PYMNTS

APRIL 7, 2016

Recently, a group of writers at the content marketing site Contently — inspired by last month’s NCAA March Madness — put together its own “Social Media Championship Bracket.”. By and large, retailers do not seem to think so. percent of eCommerce transactions come directly (AKA “last-click” sales) from social media.

social media 100

social media Retail Study Branding 100

CB Insights

JANUARY 6, 2019

The impending “death of retail” has been projected for decades. But, in an increasingly digital world, brick-and-mortar retail shops are embracing new ways to disrupt the system and get an edge on customer attention. One popular choice: retail innovation labs. Get the 54-page retail report.

Innovation 77

Innovation Retail Branding Technology 77