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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

Smaller banks and credit unions can bring unique value to the mobile ‘arms race.’ marketplace have made significant investments in their mobile applications centered around improving the client experience. Mobile app store ratings have gone from an average of 4.2 Integrate feedback with app stores reviews.

Strategy 158
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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

More than 1,700 industry execs descending on the Vegas Cosmopolitan getting mobile alerts like “Open Bar in the Exhibit Hall.” Digital First Now! Marketing automation provider Marquis and its clients were talking up execution capabilities from its recent DocuMatix. What could possibly go wrong? Expo Hall Surprises.

Branding 127
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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. But how hot? Marketo ’s $1.8