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Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand

PYMNTS

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. In Other Brick-and-Mortar News. percent and 1.0

Branding 123
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DraftKings To Merge With Other Companies, Go Public

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Jason Robins, the co-founder and CEO of DraftKings, is going to run the new company, which will be incorporated in Nevada and keep its headquarters in Boston. The company currently has offices in New York, New Jersey, San Francisco and Las Vegas. The new deal with the other companies gives DraftKings a valuation of $3.3

Las Vegas 130
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DraftKings To Merge, IPO At A $3.3B Market Value

PYMNTS

Jason Robins, the co-founder and CEO of DraftKings, is going to run the new company, which will be incorporated in Nevada and keep its headquarters in Boston. The company currently has offices in New York, New Jersey, San Francisco and Las Vegas. The new deal with the other companies gives DraftKings a valuation of $3.3

Las Vegas 130
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Vitamin Shoppe Opens Stores Inside Nine LA Fitness Gyms

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The shops are 300 square feet and are in the following locales: in New Jersey, Union; in New York, Huntington Station and Farmingville; and in Florida, Boca Raton, Tampa, Lakewood Ranch, Dunedin, Palm Harbor and Lake Mary. We are thrilled to bring The Vitamin Shoppe experience directly into LA Fitness locations.

Tampa 132
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The Vitamin Shoppe Teams Up With LA Fitness

PYMNTS

The shops are 300 square feet and are in the following locales: in New Jersey, Union; in New York, Huntington Station and Farmingville; and in Florida, Boca Raton, Tampa, Lakewood Ranch, Dunedin, Palm Harbor and Lake Mary. We are thrilled to bring The Vitamin Shoppe experience directly into LA Fitness locations.

Tampa 131
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Fabletics Announces Brick-and-Mortar Expansion

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Activewear brand Fabletics , which was co-founded by Kate Hudson in 2013, announced plans for a retail expansion across the U.S. The once pure play eCommerce business will open 12 new physical locations next year, adding to the 18 existing Fabletics locations that began launching in the Fall of 2015.

San Diego 190
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Retail Pulse: Wayfair Opens Mall Store; Banana Republic Unveils Style Passport

PYMNTS

News surfaced last October that Wayfair was planning to open two pop-up shops at the beginning of November to create an interactive brand experience. One of the stores would be located at the Natick Mall and the other would be at the Westfield Garden State Plaza in New Jersey. In Other Brick-and-Mortar News.

Retail 109