How Experiential Retail Is Giving Physical Stores An Edge
PYMNTS
FEBRUARY 24, 2020
One of the most commonly talked-about and executed strategies in the 2020 connected commerce world is experiential marketing. But experiential marketing is also a customer-centric strategy intended to drive customer retention and strengthen the bond between retailer and consumer. The consumer now has a candle with a personal brand.
Let's personalize your content