Branding Community Exercises Millennials 
PYMNTS
MAY 24, 2019
Aerobic workouts, strength training, Pilates, yoga, cycling – name a form of exercise, and the odds are good to great that there plenty of fitness apps one can choose from to work out at home. Our customer wants something different,” explains Mullett of the company’s millennial audience. Because the problem with fitness in the U.S.
PYMNTS
AUGUST 3, 2018
Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy a good bargain – but when it comes to buying from a specific brand? Not so much. That appeal to simplicity, in fact, defines much of the Brandless experience.
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PYMNTS
JULY 18, 2018
The brand is frequently billed as the Weight Watchers for millennials – in fact, the two share some similarities: Users set a weight loss goal, and then undertake a customized diet and exercise plan to attack that goal over 16 weeks, during which time they log their food consumption and activity, which is pretty standard for any weight-loss app.
CB Insights
MARCH 26, 2019
Every few weeks, another story about the dreaded generation surfaces: millennials are killing casual dining; millennials are killing breakfast cereal; millennials are killing home ownership. Millennials aren’t shunning luxury goods; they’re just renting them instead of buying. Millennials are in debt.
CB Insights
SEPTEMBER 24, 2018
CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. Meet Maya, our hypothetical wellness-focused millennial consumer.
CB Insights
SEPTEMBER 4, 2019
Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.
PYMNTS
SEPTEMBER 20, 2017
Could the secret to winning the grocery wars lie not in groceries, but in adjacent brands and services? The partnership with Hy-Vee will add 26 new stores in seven Midwest states, while also listing Wahlburgers-branded items on Hy-Vee’s in-store restaurant menu. That will make Hy-Vee the largest single Wahlburgers franchisee.
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