South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. The theme was – developing your marketing superpowers.

Conference 195

Conference Marketing social media Data 195

PYMNTS

NOVEMBER 8, 2018

Scooters are so retro that they are almost brand new. Large billboards will go into these markets: San Francisco/Oakland, Columbus, Dallas, San Diego, Portland, Los Angeles, Denver, Atlanta, Reno and Nashville. Lime will send out “brand ambassadors” to do community outreach and distribute 250,000 helmets over the coming months.

San Francisco 128

San Francisco social media San Diego Los Angeles 128

Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. By Beth Mattson-Teig.

Community Bank 91

Community Bank Community Tampa North Carolina 91

CB Insights

SEPTEMBER 24, 2018

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. As consumer demand rises, businesses are buying into the trend.

Trends 76

Trends Branding Examples Industry 76