article thumbnail

You call yourself a brand manager?

Jeff For Banks

The Pennsylvania Turnpike’s Valley Forge rest stop is a common waypoint for me on my travels. This reminds me when my daughter performed a soda taste test at the local swimming pool, pitting Coke, Pepsi, RC, and a generic brand against each other. The winner: generic brand. What does your brand stand for?

article thumbnail

Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. For community banks or credit unions who are thinking about search, what would you say is the easiest way for someone to get started with a program? Sabrina : That makes sense.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. For community banks or credit unions who are thinking about search, what would you say is the easiest way for someone to get started with a program? Sabrina: That makes sense.

article thumbnail

Bankers: Seven Questions to Determine If You Have a Strategic CFO?

Jeff For Banks

J4B Take : The greatest uncertainty facing community banking is relevance. JFB Take: The market leader in mortgage origination in my home state of Pennsylvania is Quicken. Imagine if in the late 1990s bank CFOs projected a twenty year decline in mortgage market share driven by a piece of technology?

Capital 78
article thumbnail

The 2023 GonzoBanker Awards

Gonzobanker

Not the financial industry’s “Troublemakers ” – those regional and community banks, credit unions and supporting fintech entrepreneurs who continue to engage customers and communities and find niches that keep the grassroots of our country’s financial system alive and kicking. This is a team that we don’t believe sleeps.

Fintech 194
article thumbnail

The 2018 GonzoBanker Awards

Gonzobanker

Leveraging the Virtual Wallet brand it built years ago, it will be worth watching how PNC fares in 2019. GonzoBanker of the Year – Mid-Size Banks. Importantly, both grew their banks bigger and bigger while their egos remained as humble as ever. Goes to Greg Smith, retiring CEO of Pennsylvania State Employees Credit Union.

Fintech 102
article thumbnail

THE 16TH ANNUAL GONZOBANKER AWARDS

Gonzobanker

While this deal was announced late last year, the heavy lifting was done in 2016 as BBCN Bancorp and Wilshire Bancorp came together under a new brand to create the largest Korean American bank. A “Get Your Act Together” Statistic if There Ever Was One – Non-banks will account for over half of mortgage production in 2016.

Utah 60