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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Tips to Help Financial Marketers Grab More Home Equity Lending Business

The Financial Brand

Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples. The post Tips to Help Financial Marketers Grab More Home Equity Lending Business appeared first on The Financial Brand.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

What’s the market strategy? Looking for banks or credit unions. Branded version is available. ^KT. This is an extension of business services, powered by a local community bank. A mobile wallet powered by a local bank, built on the Malauzai platform. BLEND stands for better lending.

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FinovateFall 2017 Live Blog – Day 2

William Mills

Digital banking solutions for community banks and credit unions. A turnkey solution incorporating CRM, invoicing and payments into a simple solution for the business delivered through the bank’s digital banking solution. Cool name and branding. They have some legacy systems at some BIG banks.

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