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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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How Community Banks Can Attract Generation Z With Financial Lessons

The Financial Brand

If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short. The post How Community Banks Can Attract Generation Z With Financial Lessons appeared first on The Financial Brand.

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Open Banking and Ecosystems

Cisco

Before open banking, financial institutions would hold on to its customers data, so it was difficult for new, innovative financial services providers to break into the market since they couldn’t access the data. It wasn’t just that Venmo happened but open banking for the digital ecosystem. Open banking happened.

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How Pineapples are Helping Community Banks Attract Younger Customers

The Financial Brand

If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short. The post How Pineapples are Helping Community Banks Attract Younger Customers appeared first on The Financial Brand.

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Why Square’s Expanding Ecosystem Threatens Banking’s Future

The Financial Brand

Fast-growing mega-fintech siphons small business loans and transactions from banks. ILC charter plus P2P could impact the consumer market. The post Why Square’s Expanding Ecosystem Threatens Banking’s Future appeared first on The Financial Brand.

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Why Square’s Expanding Ecosystem Threatens Banking’s Future

The Financial Brand

Fast-growing mega-fintech siphons small business loans and transactions from banks. ILC charter plus P2P could impact the consumer market. The post Why Square’s Expanding Ecosystem Threatens Banking’s Future appeared first on The Financial Brand.

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37 Corporate Innovation Labs In Finance

CB Insights

We’ve created a list of finance innovation labs from some of the biggest names in the industry, as well as from newcomers looking to make a name through tech. We’ve written about corporate innovation theater before — and how sometimes corporate innovation goes wrong. Visa — One Market Center. Founded: 2013.