The Financial Brand

JUNE 24, 2021

21 deals with neobanks and fintechs like Aspiration, Ellevest and Greenwood sent a community bank down an unexpected (and profitable) path. The post Community Bank Builds Future on ‘Banking as a Service’ & Google Plex appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 41

Community Bank Community Google Banking Trends 41

The Financial Brand

AUGUST 18, 2020

Even before COVID socked the economy community banks and credit unions saw local loan demand falling. Adapting a fintech technique may help. The post Can Nontraditional Credit Analysis Be Community Banks’ Path to Profit? appeared first on The Financial Brand.

Community Bank 43

Community Bank Analysis Community Branding 43

The Financial Brand

APRIL 21, 2021

With a niche focus, the bank concentrates on a few things it’s really good at that big banks can't touch and fintechs haven't pounced on. The post How One Community Bank Built its Strategy from an ROA/ROE Analysis appeared first on The Financial Brand.

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Community Bank Analysis Community Strategy 37

The Financial Brand

AUGUST 23, 2020

Banking-as-a-service could be a huge win for financial institutions that seize the opportunity, and a growing threat to those that ignore it. The post How Today’s Community Bank Becomes a Digital Deposit & Loan Machine appeared first on The Financial Brand.

Community Bank 42

Community Bank Community Branding Innovation Strategies 42

The Financial Brand

NOVEMBER 1, 2021

Combinations multiply as financial institutions face increased demand for digital services and fintechs need a more stable business model. The post Bank+Fintech Partnerships Grow More Urgent as Pressure Rises for Both appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Fintech Banking Trends Analysis Trends 43

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Conference Marketing social media Data 195

The Financial Brand

APRIL 22, 2019

A 117-year-old community bank serves as the back-end for fintechs like Square Cash and Acorns, fueling growth while keeping its roots intact. The post How a Small Iowa Institution Became The Bank Powering Big Fintech Apps appeared first on The Financial Brand.

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Iowa Fintech Community Bank Community 33