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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Finovate Spring 2018 – Day 2

William Mills

A TON of really old technology is being used in mortgage lending. HQ: Sunnyvale, CA. We license the technology to HW vendors and brands. is headquartered in San Jose, CA. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. From their web site: Swych’s patent pending mobile gifting platform enables users to send “Swychable” gifts from their mobile device that can be instantly redeemed for electronic gift cards of more than 90 popular brands.

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