South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

William Mills

MAY 9, 2018

A TON of really old technology is being used in mortgage lending. HQ: Sunnyvale, CA. We license the technology to HW vendors and brands. is headquartered in San Jose, CA. Their platform integrates with common mortgage loan origination systems. In fact, Fiserv recently sold ALL of their mortgage technology to a PE firm.

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. From their web site: Swych’s patent pending mobile gifting platform enables users to send “Swychable” gifts from their mobile device that can be instantly redeemed for electronic gift cards of more than 90 popular brands.

Mobile 40

Mobile Cards Fraud Data 40