Banking 4 Tomorrow

JANUARY 28, 2014

I was in India a few weeks ago speaking to the Reserve Bank and most of the primary Retail Banks about the impact of mobile and social media on the industry there. The new RBI Governor in India, Raghuram Rajan, has ruffled some feathers with his unconventional approach thus far, but he has his work cut out […].

Branch Strategies 48

Branch Strategies United States social media Customer Experience 48

The Financial Brand

OCTOBER 27, 2014

The use of pop-up branches and social media by Wells Fargo provided a low-cost way to introduce and promote their Apple Pay partnership. Branch Strategies Strategic Marketing Apple Pay Facebook guerrilla marketing LinkedIn Pop-Up Branch Twitter Wells Fargo'

Apple 32

Apple Branch Strategies social media Strategy 32

South State Correspondent

MAY 31, 2023

The advent of generative artificial intelligence is about to shift branch strategy again to re-raise the question – how can we get the most out of our branches? Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing.

Data 195

Data Branch Strategies Strategy Mobile 195

South State Correspondent

MAY 1, 2024

Leveraging social media, Gentle Monster started to get traction. These striking designs paid for themselves in media exposure. Many went viral on social media, which then captured the attention of A-list celebrities such as Beyonce, which further brought the brand to new heights.

Innovation 195

Innovation social media Branding Marketing 195

Independent Banker

MARCH 15, 2015

Bank of America has more than a dozen employees charged with handling social media monitoring and responses. The number of transactions processed per branch dropped 14 percent over the same time period. Most of the nationwide bank chains have teams of specialists manning 24-hour contact centers.

Community Bank 70

Community Bank Community Operations Retail 70