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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

Branching is likely your bank’s highest functional cost, just ahead of loan production. At around $75 per year for unique visitors, it’s multiple times more expensive to service customers compared to other alternatives such as online, mobile, or phone. Certain transactions and many problems can only be solved in the branch.

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Talking in a Digital World

Independent Banker

Certainly for the largest banks, contact centers are evolving into digital retail centers, managing new digital channels to handle more customer support activities previously conducted in-person at branches. Bank of America has more than a dozen employees charged with handling social media monitoring and responses.