The Financial Brand

OCTOBER 27, 2014

The use of pop-up branches and social media by Wells Fargo provided a low-cost way to introduce and promote their Apple Pay partnership. Branch Strategies Strategic Marketing Apple Pay Facebook guerrilla marketing LinkedIn Pop-Up Branch Twitter Wells Fargo'

Apple 32

Apple Branch Strategies social media Strategy 32

South State Correspondent

MAY 31, 2023

The advent of generative artificial intelligence is about to shift branch strategy again to re-raise the question – how can we get the most out of our branches? At an average of $1 million per year to operate, the branch is the most expensive per unit channel in banking, given that a good branch serves 2,000 to 3,000 customers.

Data 195

Data Branch Strategies Strategy Mobile 195

South State Correspondent

MAY 1, 2024

Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million. Being months away from bankruptcy, Kim launched a bold five-step plan driven by a strategy around innovation.

Innovation 195

Innovation social media Branding Marketing 195

Independent Banker

MARCH 15, 2015

Bank of America has more than a dozen employees charged with handling social media monitoring and responses. The number of transactions processed per branch dropped 14 percent over the same time period. Most of the nationwide bank chains have teams of specialists manning 24-hour contact centers.

Community Bank 70

Community Bank Community Operations Retail 70