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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

Branching, for example, is too expensive to be all things to all people. In this article, we look at cell phone tracking data for about 1,000 branches across the industry to derive insights to help banks increase branch engagement and boost branch profitability. Our point here is branching isn’t a passive activity.

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Feature Friday: Umpqua Showcases the Closest Branch on its Website

Fintech Labs Insights

But if you do have good branches, you should at least use your digital presence to showcase them. Probably the best example of growing a franchise using branching (at least in the United States over the past 20 years), is Umpqua Bank. But even then, you generally have to go to a ATM/Branch finder to locate the closest branch.

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Efficiency now: 8 smart strategy tips

Independent Banker

Consider your branch strategy. Assessing the value of bank branches is an exercise that began long before the pandemic, but vaccine and mask mandates added new considerations to the debate. Why should you, as a community banker, carry [a branch with little business] with all of these headwinds?”

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