Branch Strategies Branding Millennials Mobile 
The Financial Brand
FEBRUARY 9, 2020
Shift is powered by Millennials' love of interactive mobile banking tools. The post Digital Overtaking Branches as the Place Consumers Get Advice appeared first on The Financial Brand. Biggest banks have clear edge over regionals, consumer study shows.
The Financial Brand
OCTOBER 8, 2020
The post Inside the Strategy Behind BofA’s Digital Life Planning App appeared first on The Financial Brand. Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0, a digital app tightly tied to in-person experience.
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