article thumbnail

4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

article thumbnail

10 ideas to boost your bank brand

Long Lasting Ideas

Conduct a contest with local high schools to create a mural on the building that not only tells the story of your community, but it gives your bank a chance to share its message. It also tells the community that you care. In an age of mega-mergers, that’s a crucial message for community banks and credit unions.

article thumbnail

FinovateSpring 2016 Live Blog – Day 2

William Mills

What’s the market strategy? Looking for banks or credit unions. This is an extension of business services, powered by a local community bank. A mobile wallet powered by a local bank, built on the Malauzai platform. This certainly adds a lot of technological capacity to the community bank.

Video 40