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Decoding Data: Harnessing the Power of Your Financial Brand's Online Presence

Digital Growth Institute

The top 3 insights from this article: The importance of owning your digital real estate and data: While renting digital real estate (like running ads on third-party sites) can be an option, the rapidly evolving landscape of digital privacy, coupled with the rise of ad-blockers, make it an increasingly challenging avenue for growth.

Data 15
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PR and Content Marketing go together like Bonnie and Clyde

William Mills

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. So, as a marketer what should you do? Your PR and content marketing initiatives should work in tandem to deliver the maximum results for your organization.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. So, as a marketer what should you do? Your PR and content marketing initiatives should work in tandem to deliver the maximum results for your organization.

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Banking’s CRM Conquerors

Gonzobanker

This article shares lessons learned and tells a few stories of real Conquerors that have realized a true impact from their CRM platform investments. As a quick disclaimer, none of the examples in this article are an endorsement of any specific software; multiple CRM solutions have been implemented across various Conquerors.

Idaho 131
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Q2 Acquires Gro Solutions: So What?

Gonzobanker

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. If Q2 solves online account opening experience, then that minimizes some ROI justification for a Salesforce add. To quote Wayne and Garth, Game on!

Fraud 105
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Where Major Corporations Like Salesforce And NVIDIA Are Investing In Artificial Intelligence

CB Insights

New York-based ad tech startup Taboola offers a personalized discovery and monetization platform for online content. All three corporates/CVCs in the round have clear connections to Taboola’s focus on online content. In Q1’15, Taboola welcomed its first CVC investors into the fold with a $117M Series E. Commerce AI.