Remove Apple Remove Digital Banking Remove Marketing Remove Marketing Automation
article thumbnail

Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

Cornerstone’s Growth Engine Framework illustrated below summarizes common measurements used to monitor the digital customer through the capture, acquire and nurture stages of relationship development. The bank should monitor app store ratings versus the competition, looking at the median on both Apple and Android devices.

Strategy 156
article thumbnail

Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. Even safe deposit boxes might go away with digital documents,” he said. What could possibly go wrong?

Branding 121