How A New Name Sparked An Unattended Retail Turnaround
PYMNTS
JANUARY 8, 2020
When Stockwell launched in September of 2017, it went by a different name: Bodega. But the branding came across somewhat differently. The brand was widely accused of being culturally insensitive and appropriating the name of the very shops they were hoping to push out of business with their full-service vending machines.
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