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2016 State of Content Marketing in Fintech

William Mills

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. Content marketing has arrived!

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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

Commerce marketing automation software Bronto’s Senior Product Manager, Matt Davis, commented to Retail Dive about the impact chatbots are having on the customer service industry alone: “This really represents a shift now to where chat is starting to become the center of this kind of brand or product retailer interaction, directly with the customer.

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CUneXus Closes $5 Million Series A

Fintech Labs Insights

CUneXus , creator of sales and marketing automation solutions for lenders, quietly closed a $5 million funding round late last week. ” Dave Buerger (President & Co-Founder) and Darin Chong (Co-Founder) presenting at FinovateSpring 2016. .” Two investors contributed to the round; both prefer to remain anonymous.

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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

E-commerce sales growth is pulling ahead of total retail sales ( 17% vs. 6% for year-over-year in Q4’17), and Amazon is controlling upwards of 40% of online sales in the US, according to the US Department of Commerce and Slice Intelligence, respectively. ” — Alistair Davidson, CFO, Ikea. Its membership fee revenue grew 12.6%

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Where Major Corporations Like Salesforce And NVIDIA Are Investing In Artificial Intelligence

CB Insights

New York-based ad tech startup Taboola offers a personalized discovery and monetization platform for online content. All three corporates/CVCs in the round have clear connections to Taboola’s focus on online content. Corporate Investors in the Round: Advance Publications, Comcast Ventures, Fidelity Investments. Commerce AI.