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SoFi Sees Investor Accounts Double Thanks To Fractional Shares

PYMNTS

The coronavirus-driven market downturn has prompted investing by younger people who see it as an opportunity, the report said, noting a number of other online brokers have also seen an increase in new investor accounts this year. Founded in 2011, SoFi made its reputation by refinancing student loans for millennials.

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How Can Banks Thrive in the Next Five Years?

Jeff For Banks

And products started migrating online. Then came this bubble generation they named millennials. Ever call your millennial child only to get a text back asking "what?" There is a fintech firm, SoFi, that was born in 2011, that focuses on millennials financial needs. We can ignore millennials no more.'

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Bankers and Strategic Bets. A Slow Embrace.

Jeff For Banks

How do we balance strategic direction, customer demand, and the futurist or wildly over-caffeinated millennial that tells us we have to implement every shiny new object or we'll die? When I wrote that post in January 2011 there were 7,700 FDIC insured financial institutions. Maybe those millennial futurists don't remember this.

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Good News from Gen Next

Independent Banker

Out of Mom and Dad’s basement, millennials are primed to become your next best customers. Bauhs is on the tail end of the “millennial” generation, which is commonly defined as those born between 1980 and 2000. This is really the moment for community banks to show that they’re a fit for millennials. By Ed Avis.

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Good News from Gen Next

Independent Banker

Out of Mom and Dad’s basement, millennials are primed to become your next best customers. Bauhs is on the tail end of the “millennial” generation, which is commonly defined as those born between 1980 and 2000. This is really the moment for community banks to show that they’re a fit for millennials. By Ed Avis.

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12 Industries Experts Say Millennials Are Killing — And Why They’re Wrong

CB Insights

Every few weeks, another story about the dreaded generation surfaces: millennials are killing casual dining; millennials are killing breakfast cereal; millennials are killing home ownership. Millennials aren’t shunning luxury goods; they’re just renting them instead of buying. Millennials are in debt.

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Mortgage Tech 101: What It Is & Why It’s Taking Off Now

CB Insights

In 2011, three banks accounted for half of new mortgage loans, according to the Washington Post. In 2011, just two of the top 10 biggest lenders were non-bank lenders. Eighty percent of those customers were first-time home buyers and millennials were twice as likely to use their product as a competitor.